The challenge
A private equity firm was evaluating a tuck-in acquisition of a logistics broker serving the truck and construction equipment resale market for one of its portfolio companies.
What was done
- Mapped the competitive landscape and the value chain.
- Evaluated the target against marketplaces and auction houses.
- Built a bottom up sizing of the total, serviceable and obtainable market.
- Quantified white space, cross-sell and yard synergies, including a location analysis of yards.
The result
The independent market study gave the investment committee the evidence it needed, and the acquisition was approved.
Exhibits from the work
Exhibit 1Anonymized client work

Full potential of the target, including growth and synergies
Exhibit 2Anonymized client work

White space among the top marketplace players
Exhibit 3Anonymized client work

Cross-sell potential by service and customer
Exhibit 4Anonymized client work

Location analysis of yards for the acquirer and the target