Research engine ยท Bottom up market models
Market Sizing
Sizes a market from total to obtainable share, with every assumption and source visible.
Market Sizing builds the market bottom up, from the total market to the share a company can realistically win, with every assumption and source visible. It supports growth strategy, new market entry and commercial due diligence.
Bottom up market sizeBase case
Total addressable market$4.2B
Serviceable market$1.1B
Obtainable in 5 years$180M
LowBaseHigh
Trade association dataCompetitor filingsClient sales
The question it answers
How big is the market, and how much of it can the company win?
pie_chartTAM, SAM and SOM
Total, serviceable and obtainable market built bottom up.
segmentSegment splits
Size by product, customer type and region.
tuneScenario ranges
Low, base and high cases with the drivers behind each.
fact_checkVisible assumptions
Every input linked to its source for review.
How it fits
Market Sizing reads existing data and writes its results back into the tools teams already use.
Reads
- factoryIndustry and trade data
- domainCompany and competitor data
- historyClient sales history
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Market Sizing produces
- pie_chartMarket model
- segmentSegment sizes
- tuneScenario ranges
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Writes to
- descriptionDiligence reports
- groupsBoard and investment committee papers
Proof
Market Sizing has delivered measurable results for clients.
Private equity add-on acquisition
Approved
by the investment committee
Bottom-up market sizing and yard-level location analysis gave an investment committee the evidence to approve an add-on in equipment logistics.
A private equity firm approved an add-on acquisition after a bottom up market study.
Read the story arrow_forwardOther applications
Market Sizing shares one data model with the other products.
Size the opportunity on your own data in 30 days.
The diagnostic connects to existing systems and sizes the pricing and growth opportunity.